WATERSPORTS CLUB PROJECT FEB 2022

UX, UI & web design work

I documented some improvements for a local watersports club based in Aberdeenshire, North East Scotland. The club's goal is to get more people Windsurf, SUP, Wing & generally have fun on (and in) the water. The core activity is Junior & Youth Windsurfing and I'm actively involved with it as a commitee volunteer.

THE BRIEF

Streamline the service design for new & returning club members, in particular the information architecture & user flow. Incorporate club changes into the redesign.

Build on my UX research experience, focussing on my less-practised techniques such as personas.

Collabroate with another UX designer Zazu Klebba

Focus on key principles for any UI design changes.

Explore the new WordPress full-site editing feature & learn more advanced Figma skills.

LEAN PROCESS

  • Research - explore the existing workflows and designs.
  • Analysis - identify pain points, opportunities & expectations.
  • Design - explore ideas, iterate & refine.
  • Validate - review & redesign as necessary.
  • Implement - build efficiently. And repeat!

RESEARCH

Research consisted of Usbility Hub testing, User Testing (remote & in-person), Google Forms survey, email & in-person feedback. We merged, summarised and organised all our findings in Miro.

Zazu brought her research skills and analytical approach to the project, asking questions from a fresh perspective which helped me better discover and understand the pain points.

Most valuable insights discovered

ANALYSIS

Again predominently using Miro, we were able to keep track of research as it diverged and then came back together before defining the problem, objectives and success metric. Here is the board:

DESIGN

We didn't feel the need to create a high fidelity prototype on this project, because of the chosen web structure / theme.

Design work was drafted in Miro and created using Adobe Illustrator & WordPress.

Validate

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Implement

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