Ali Hardy

UX Designer with a background as web / visual designer & analyst. Seeking balance through creating data-informed, human-centered, solutions.


Booking widget

As a UX designer at Appointedd I designed the new booking widget. As a complete redesign, the project lasted over a year and required multiple iterative rounds of research & design through low, mid and hi-fidelity.

Release notes

UX Research UX Design UI Design

Windsurf & SUP Club

I am involved with a local non-profit watersports club, so conducted UX research on the website as part of ongoing improvements.
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UX Research UX Design Illustration Web design

High Fly

I enrolled on a 6-month course in 2021 with the UX Design Institute. My project brief was to make improvements to an airline booking system over eight projects. I chose the mobile app route, working on my own with feedback throughout from the course mentors.
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UX Research UX Design

Visual design

I have created brand identities, logos & built websites for a range of small businessses across a range of industries.
Visit my Behance portfolio

Brand design Visual design Web design

LinkedIn Chrome extension

This project output is a Chrome extension, connecting candidates to recruiters Firefish SaaS database. In 2022 I mapped out user needs, journey flows and created the UI.
View on Chrome web store

UX Design

Interactive map

For fun, after a 6-month bike trip across Asia, I made a food-related interactive map using Mapbox.
Open map

Web design